Sunday, August 10, 2014

Focus Group

When I think of an experiment there must always be a division in results, for contrast. "You get the real deal. You get a placebo"

You get the experimental new cancer meds. You get sugar pills.

You get to live in a house with the new carpet. You only think you do.

You both get something.

That's what we take.

Everyone is a winner.

"That's unlike life, though, sir. In life the winner is rewarded, and the vanquished are not."

I'll have you know that the candy may be won by the focus group, but the control group does something odd. Something when you tell them they are the control group.

"You're not getting it"

You're just going to watch as someone else does.

You get to desire.

A desire for that candy is born.

A motivation to DO something and acquire it.

And, That is their reward.

Both get something. But, who was really the control group?

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